Apart from managing their current roster of content creators like The Hammington Family, Christine Park ( and Richard Juan, they’ve signed former CLC leader Seungyeon, hip-hop artist Junoflo, “Produce 101” China alum Lana, and are partnering with Yubin (formerly of Wonder Girls) for her SEA promotions. Last year, they added a record label arm to the fold and now have a dedicated A&R and music team. He adds: “What we do is we work together and we decide together and we provide every single piece of resource we have to make that project and their term with us and everything we do successful.” “We are an artist-first agency and we feel like every time we sign an artist exclusively it's a partnership, 100% it's a partnership,” says Lim. Though they take cues from Korean entertainment, Lim says that their approach is a lot more lax in the sense of artist creative freedom.
Initially a talent agency to help his content creator friends find connections in Korean entertainment, it grew further when they signed K-pop idol Sorn (formerly of CLC) and began managing her solo career. The company has expanded since Lim started it in Seoul in 2020. Having lived in Seoul for a few years, Lim says that he’s applying lessons learned from the Korean entertainment industry to WILD, a two-year-old talent and management agency based in Singapore. Photo courtesy of WILD ENTERTAINMENTįor WILD CEO Leonard Lim, global recognition for SEA is a matter of timing and strategy.
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